Helping Shape the Future of the Funeral Profession

Strategic intelligence, commercial insight and practical advisory support for funeral directors, crematoria and sector leaders navigating change.

Trusted by leaders across the funeral profession
30+Years in the profession
10Years as Board Director
1Independent voice
Intelligence

Latest Intelligence

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Direct Cremation

How independents should respond to the direct cremation shift

What the growth of direct cremation actually means commercially, and where the opportunity sits for family-run businesses.

6 min read
Artificial Intelligence

Where AI genuinely helps a funeral business, and where it doesn’t

A practical look at adoption across arranging, marketing and operations, without the hype.

5 min read
Consumer Behaviour

What families actually compare when choosing a funeral director

Fresh thinking on the real decision drivers behind price, trust and convenience.

7 min read
FIQ™

The Funeral Intelligence Quotient

A structured assessment of where your business stands today, built from real commercial frameworks, not generic questions.

74Overall Score
82Commercial
61Marketing
91Customer Experience
43Technology
Take the FIQ Assessment
Advisory

Commercial Advisory

Practical support for funeral businesses and crematoria on the issues that determine commercial performance.

Growth Strategy

Building a commercial plan that holds up under pressure.

Customer Experience

Improving the journey from first enquiry to aftercare.

Marketing

Positioning that earns trust rather than chasing attention.

Leadership

Building teams and structures that scale with the business.

Crematoria

Commercial and operational advisory for operators and developers.

Technology

Practical adoption of AI and digital tools, without the noise.

About

Why Funeral Insight Exists

The funeral profession is changing faster than most businesses in it are built to respond to. Funeral Insight exists to bring commercial clarity to that change, drawing on more than thirty years inside the profession, including a decade as a main board director.

Paul Reed — Founder & Principal Strategist

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Every Friday. Five minutes. The latest trends, regulation and commercial insight.